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Sugar Is Not Always Sweet - Kara Walker in New York
Open House: Deutsche Bank Participates in the "Kunst privat!" Initiative for the Tenth Time
Revolutionary: The Deutsche Bank Logo Celebrates Its 40th Birthday
International Art, Soccer, and a Temporary Hotel: Deutsche Bank Is Main Sponsor of Frieze New York
Dreams and Utopias - Deutsche Bank a Partner of the 19th Biennale of Sydney


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Revolutionary: The Deutsche Bank Logo Celebrates
Its 40th Birthday

The Deutsche Bank logo is one of the most well-known logos in the global financial sector. It is omnipresent around the world – at workplaces, on buildings, on the Internet, in advertising, on stationery. The combination of slash and square is a long-established symbol of the Western economy. At the same time, the logo is imbued with a hint of revolution: Anton Stankowski (1906-1998), the inventor of the logo, was influenced by the ideas of Constructivism and the Russian avant-garde.

Since it was presented for the first time in a newspaper ad on April 25, 1974, Stankowski’s logo has remained virtually unchanged. The slash in the square is timeless and bereft of trendy embellishment – in keeping with the intention of its inventor, who said about his draft: “The logo has not direct symbolism, and it is up to the viewer to make his own observations or come up with his own associations. The framing square can be seen as a sign of security and the rising line as a sign of dynamic development.”

Back in 1972, the Management Board resolved to develop a new and unmistakable visual identity for Deutsche Bank. Eight renowned graphic designers were commissioned to create an up-to-date logo reflecting Deutsche Bank’s growing product offer and increasing international presence. The task was to find a logo that could be used globally regardless of script and language. Anton Stankowski’s idea was chosen. His guidelines for a simple, straightforward design and a humanization of ideas, functions, and processes was rooted in Constructivist art, in which the square played a key role due to its conciseness, neutrality, and symmetry.

After World War II, Stankowski paved the way for graphic design and the idea of corporate identity. His thinking was characterized by a holistic approach to formal design and commercial art that was not limited to individual products or services, but encompassed “product families” and interactions between people, society, and the corporate world.

The logo was first presented to the public at Deutsche Bank’s annual press conference in April 1974. The introduction of the bank’s new trademark was accompanied by an external advertising campaign.

Although the logo, 40 years later, still corresponds to Stankowski’s original design, it was developed further in the course of the years. In 2005, the logo was introduced in a three-dimensional form, and from that time on it became the focal point of the bank’s worldwide brand campaign. With the introduction of a new visual identity for the bank at the beginning of 2010, the logo-centric brand concept of the bank was continued consistently and the visual identity was focused more strongly on the logo, which, incidentally, was Stankowski’s original intention.

Anamorphoses of the logo are the centerpiece of the new prizewinning Brand Space in Deutsche Bank’s Head Office in Frankfurt. The bank’s unique, publicly accessible brand experience space has drawn more than 50,000 visitors since it opened in 2011.

Today the slash in the square is much more than just a logo. It has become an unmistakable and globally known trademark, a timeless, minimalistic symbol that embodies Deutsche Bank’s position as one of the leading customer-oriented international banks.

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