Art creates identity
Frankfurt’s fair pavilions, Deutsche Bank’s new Individual Business
Center (ibc) is currently undergoing completion. The new building will
serve as the head office of the
PBC (private and business clients) department.
Together, the reduced and austere architecture and the new beginning resulting
from the move and the consolidation of staff in the ibc create the ideal
preconditions for realizing an art concept that reflects the
department’s identity as it is manifested through values such as
innovation, openness, dynamism, and team work. Art creates identity.
The building’s transparence and the pair of large two-storied office areas,
however, do not provide much space for hanging pictures on walls in the
ordinary sense. For this reason, Deutsche Bank Art invited
internationally known artists to develop proposals for designing the
building’s “central” areas:
Olaf Metzel (examples of his sculptures
Heiner Blum (examples of his works
Hubert Kiecol (examples of his works
Franz Ackermann (
Claus Bury (works
Günther Förg (
Liam Gillick (
Georg Herold (
Stefan Kern (more
Karin Sander (
Ina Weber have already visited the construction site and are working on
artistic ideas for it.
The entrance hall, the casino, conference rooms, meeting
points, business lounges, and elevator areas, for instance, are all
well-suited to artistic intervention. These commissioned works will then
be complemented by paper works by the same and other artists, which will
enter into a dialogue with the commissioned works, “explain” them, and
enrich them with additional perspectives.
An artistic treatment
of this nature would create the chance to establish a platform where
staff, clients, and visitors could encounter contemporary art: art as a
catalyst for communication.