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New Horizons
Deutsche Bank at the Frieze Art Fair 2007




Frieze Art Fair, London 2007
Foto Linda Nylind, Courtesy Frieze.

This year Deutsche Bank was the main sponsor of the Frieze Art Fair, held in London in October, for the fourth time. The fair is not only an exciting event for galleries, collectors, experts, and sponsors. The number of visitors and the sales volume have increased year by year. In 2007, 68,000 people streamed into the tents in Regents Park – a new record. The bank was represented again with numerous offers. In addition to the traditional VIP Lounge and the Education Space, which Deutsche Bank supported for the second time this year, the bank also backed an art project at the Frieze Art Fair.



Deutsche Bank VIP Lounge, Frieze Art Fair 2007
Foto: Scott Williams, W.p.S, London


Richard Princes Auto-Skulptur "1970er Dodge Challenger" vor dem Education Space
Foto Linda Nylind, Courtesy of Frieze.

For A Delicious Feeling of Confidence, the Frankfurter Kunstverein had the Slovenian newcomer Tobias Putrih design a special stage for the fair. On every day of the fair, it was the site of performances, films, and artist actions by international participants conjuring the rebellious spirit of stand-up comedy. Whether the Spanish artist Dora Garcia had an actor recite texts by the legendary comic Lenny Bruce, the group Ride 1 from Sweden put on an absurd séance performance, or the German artist Claus Richter staged the story of the first human cannonball, Rossa Matilda Richter, as a discursive muppet show – A Delicious Feeling of Confidence showed how artists use humor as a political strategy.



CLAUS RICHTER
Will Success Spoil Rossa Matilda Richter?
Performance, Frieze Art Fair 2007
Foto: Frankfurter Kunstverein


RIDE.1
(Ronny Hansson, Stig Sjölund, Jonas Kjellgren)
Feedback - Jack of many trades, 2007
Performance auf der Frieze Art Fair 2007
Foto: Frankfurter Kunstverein


Again in 2007, the Education Space, sponsored by the bank, attracted many visitors with the educational program Introducing to the Art World. 300 young people, including children aged 5 to 12, attended the many art workshops. The project, conceived in conjunction with the Camden Arts Center, enables children and young people, school classes and families to participate in workshops, discussions, and guided tours. During the four days of the fair, the bank also expanded its corporate collection by making numerous purchases and furnished visitors with detailed information about its art activities.



Mike und Dinos Chapman verzieren Pfundnoten, Frieze Art Fair, 2007
Foto Linda Nylind, Courtesy of Frieze.


“New Horizons” was the theme of this year’s exhibition in Deutsche Bank’s VIP Lounge. In a futuristic industrial ambience, photographic works from the corporate collection were presented dealing with the theme of horizon in very different ways. Apart from works by Hiroshi Sugimoto and the Finnish photographer Jorma Puranen, the exhibition featured works by two artists acquired last year for the London collection at the Frieze: Fiona Tan’s view of a decaying pier in Brighton and Federico Guzmán’s Tomacco Plant, a critical examination of the ecological consequences of industrial agriculture.



Tracy Emin in der VIP Lounge der Deutschen Bank, Frieze Art Fair 2007
Foto: Scott Williams, W.p.S, London


Once again, an illustrious mixture of guests from art, culture, business, and politics assembled in the VIP Lounge. On the opening day, Josef Ackermann and Pierre de Weck welcomed U.S. art star Richard Prince, Springer board member Matthias Döpfner, architect Zaha Hadid, and artist Tracey Emin to the lounge. Other visitors included the New York gallery owner Larry Gagosian, photo artist Andreas Gursky, and the collector Julia Stoschek. Deutsche Bank counted more than 2,000 art enthusiasts in its lounge during the fair.

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