Revolutionary: The Deutsche Bank Logo Celebrates
Its 40th Birthday
||The Deutsche Bank
logo is one of the most well-known logos in the global financial
sector. It is omnipresent around the world – at workplaces, on
buildings, on the Internet, in advertising, on stationery. The
combination of slash and square is a long-established symbol of the
Western economy. At the same time, the logo is imbued with a hint of
revolution: Anton Stankowski (1906-1998), the inventor of the logo, was influenced by the ideas of Constructivism and the Russian avant-garde.
it was presented for the first time in a newspaper ad on April 25,
1974, Stankowski’s logo has remained virtually unchanged. The slash in
the square is timeless and bereft of trendy embellishment – in keeping
with the intention of its inventor, who said about his draft: “The logo
has not direct symbolism, and it is up to the viewer to make his own
observations or come up with his own associations. The framing square
can be seen as a sign of security and the rising line as a sign of
Back in 1972, the Management Board
resolved to develop a new and unmistakable visual identity for Deutsche
Bank. Eight renowned graphic designers were commissioned to create an
up-to-date logo reflecting Deutsche Bank’s growing product offer and
increasing international presence. The task was to find a logo that
could be used globally regardless of script and language. Anton
Stankowski’s idea was chosen. His guidelines for a simple,
straightforward design and a humanization of ideas, functions, and
processes was rooted in Constructivist art, in which the square played
a key role due to its conciseness, neutrality, and symmetry.
After World War II, Stankowski paved the way for graphic design and the idea of corporate identity.
His thinking was characterized by a holistic approach to formal design
and commercial art that was not limited to individual products or
services, but encompassed “product families” and interactions between
people, society, and the corporate world.
The logo was first
presented to the public at Deutsche Bank’s annual press conference in
April 1974. The introduction of the bank’s new trademark was
accompanied by an external advertising campaign.
logo, 40 years later, still corresponds to Stankowski’s original
design, it was developed further in the course of the years. In 2005,
the logo was introduced in a three-dimensional form, and from that time
on it became the focal point of the bank’s worldwide brand campaign.
With the introduction of a new visual identity for the bank at the
beginning of 2010, the logo-centric brand concept of the bank was
continued consistently and the visual identity was focused more
strongly on the logo, which, incidentally, was Stankowski’s original
Anamorphoses of the logo are the centerpiece of the new prizewinning Brand Space
in Deutsche Bank’s Head Office in Frankfurt. The bank’s unique,
publicly accessible brand experience space has drawn more than 50,000
visitors since it opened in 2011.
Today the slash in the square
is much more than just a logo. It has become an unmistakable and
globally known trademark, a timeless, minimalistic symbol that embodies
Deutsche Bank’s position as one of the leading customer-oriented